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Luxury retailers adapt to mobile age
Slowly, however, high-end merchants like Neiman Marcus and luxury brands like Burberry and Stella McCartney are adapting to the new virtual shopping scene, incorporating mobile apps, “augmented reality” and iPad link-ups that extend, rather than sully, the plush experience of their stores.
Last month Neiman-Marcus introduced a pilot program called NM Service, an app that lets shoppers know which of their favorite clerks are on the floor when they arrive. The app can also be used to make appointments remotely with salespeople or pick out the items that interest them before they get to the store.
Neiman’s new mobile strategy, which imitates a system long available at Apple stores, is being praised as a cutting-edge move for a luxury retailer into SoLoMo marketing — social, local and mobile. “The consumer these days is a moving
Article source: http://rssfeeds.usatoday.com/~r/usatoday-TechTopStories/~3/7vogjg-y5w0/1
Facebook Timeline: love, hate and creativity
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Article source: http://rss.cnn.com/~r/rss/edition_technology/~3/Vm7pAKRw4Ko/index.html
“Disclaimer: I’m a fan of Facebook Timeline,” writes Rudolfo Nobre of Lisbon,
Gallery: creative Facebook Timelines
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Article source: http://rss.cnn.com/~r/rss/edition_technology/~3/Vm7pAKRw4Ko/index.html
“Disclaimer: I’m a fan of Facebook Timeline,” writes Rudolfo Nobre of Lisbon,
Facebook Timeline: love, hate … and creativity
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Article source: http://rss.cnn.com/~r/rss/edition_technology/~3/Vm7pAKRw4Ko/index.html
“Disclaimer: I’m a fan of Facebook Timeline,” writes Rudolfo Nobre of Lisbon,

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