Pinterest helps users catalog their passions

(CNN) — For Heather Neroy, it used to be a tedious process: Whenever she came across an interesting arts-and-crafts project or recipe on the Internet, she would save it for later by copying the link, pasting it into an e-mail and sending it to herself.
After that Neroy, a stay-at-home mom from Southern California, would file the e-mail in a folder for future reference. It wasn’t exactly the most efficient system.
Then last year, during one of her browsing sessions, she read a blog post that gushed about a new website called Pinterest. The virtual pinboard, where users can pin and organize images onto individual “boards,” didn’t pique Neroy’s interest at first, but she quickly changed her mind.
“Someone described it as an online filing system, and I thought, ‘That’s exactly what I need,’
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